The First to Know // Excerpts

INTRODUCTION

PART ONE: HIP
Setting the Hip Scene and Framework

Sarajevo, February 1987

London, February 1987

London, September 1997

A Framework for Hip

PART TWO: THE 1990s
The Rise and Fall of MTV Europe

1. Risk Taking

2. Underground Ideology and Aesthetic Sensibilities

3. Diffusion Platforms

4. Influence on Mainstream Style and Communications Industries

5. Diversity v Homogenisation

PART THREE: THE NOUGHTIES
The Era of Über Cool

1. (New) Underground Ideology and Aesthetic Sensibilities

2. New Mavericks: Risk Taking and Diffusion Platforms

3. Influence on Style and Communication Industries

4. Diversity v Homogenisation

CONCLUSION

INDEX OF PROTAGONISTS

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